Netflix: Revamping, testing, and documenting CRM
Netflix emails, push notifications, and in-app alerts haven’t been updated in years. I was brought on as a UX Copywriter to spearhead a revamp. My role blended copywriting work (conceptual ideas, writing in an entertaining tone, headline/tagline creation) with content design principles (a/b testing, documenting new best practices, building tookits) to help cross-functional partners do a phased overhaul of our CRM programs.
As a Content Designer:
I created deliverables lists, templates, best practices, module guidance, and an establish content creation process to help our CRM processes become more consistent and efficient.
