Hey Disney!

I was the lead copywriter on an Amazon Alexa and Disney collaboration called, Hey Disney! It’s an interactive Alexa skill that lets kids play trivia, listen to ambient Disney sounds, and more just by using their voice. The biggest challenge was to create a story that could fit the unique ecosystems of both Disney and Amazon. I partnered with an Art Director to pitch a concept called Everyday Magic and then wrote, storyboarded, and shot the whimsical launch video that showcased Hey Disney! features in an everyday home setting. On the product page front, I exercised my content design/strategist chops and built the information hierarchy for how we talk about and rank each feature in a consumer-facing page. I also worked with an Art Director to perfect the balance between studio images, educational content, and purchase-forward CTAs.