The Run Visible Collection 2022

The glow-in-the dark line is a yearly staple that showcases just how great runner technology can be. It’s a product line that’s vigorously color-tested, speed-tested, and runner-scrutinized for months before it ever launches. For this iteration, we decided to show off more of that science behind the creation of our fluorescent tech with a bit of a sci-fi/Area 51/Twin Peaks mystery. We took that concept and brought it to life across channels with a mysterious (but educational) product video, sci-fi inspired creative, and even new product modules that appeared at different places throughout your shopping experience.

Script/Concept: Kevin Olitan
Art Direction/Concept: Tarah Kovach
Production/Editing: Straightface Studios
Director: Tom Matre