Microsoft x Premier League

As Copy Lead for Microsoft's Premier League partnership, I helped tell the story of how cloud and AI can make the world's most popular league feel a little more personal. My work spanned integrated campaigns, social, CRM, digital experiences, product messaging, and narrative direction while collaborating with dozens of creators. Bringing initiatives like the Premier League Companion and Fantasy Premier League Companion to life for both fans and business audiences. And yes, there was something surreal about writing for Premier League fans and then spending the weekend binge-watching ten PL games as a fan myself.